In this reasoning author and Pulitzer Prize winning journalist Michael Moss starts off by explaining why he stared investigating processed food companies and writing his groundbreaking book ‘Sugar, Salt, Fat’.
Next, Moss speaks on the psychological tricks used by the processed food industry to keep people hooked on their products. Moss also tells the story behind the creation of the famous kids food ‘Lunchables’.
Elsewhere in the reasoning Moss talks about the chemist who make the flavors for America’s most famous foods, obesity crisis, popularity of cheese, and more…